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InBev brewing company is one of the largest brewing companies globally. The company has a mission values and a vision of ensuring that the consumers’ needs are met and it maintains its market share as well as the market position in the industry. The company has strategic objectives which consist of four pillars that are very useful in the company’s strategic management.

Definition of Business Negotiation Business Negotiation refers to the people in order to coordinate the relationship between business and meet their business needs, through consultations and dialogues